Simple Pricing.
PAYG, Pro & Pro+.
Enterprise-grade AI orchestration at small business prices. Pay as you go or save with a plan.
7-day money-back guarantee. Don't like it? Don't pay.
Three Plans. Pick What Fits.
Run AI Visibility, Site Audit, and Strategy jobs on any plan.
Every plan also feeds Surmado Scout, your included AI analyst. It remembers your reports and helps you act on them.
PAYG
$50/job
Best for occasional projects. Run any report when you need it.
- No membership required
- Scout access for 14 days after each job
- Jobs never expire
- Client-ready exports (PDF + slides)
- API access
Pro
$99/month billed annually
or $150 month to month
For businesses serious about their digital visibility.
- Managed website: free human-checked rebuild, hosting, domain if you need one
- Ongoing technical care and human support
- One additional language (bilingual site)
- 5 Jobs/month. Extras at $25.
- Weekly monitoring, monthly search & AI visibility reviews
- Client-ready exports (PDF + slides)
- API access
Pro+
$199/month billed annually
or $250 month to month
Everything in Pro, plus a custom chatbot and more content.
- Everything in Pro
- Custom chatbot trained on your site: answers questions, captures leads
- Up to 5 more languages on top of Pro's one, so 6 additional in total — a 7-language site. Need more? A site can run in up to 15, kept in sync — ask us
- Weekly blog posts for SEO and AEO
- Ad and visitor tracking with a built-in cookie consent banner
- Expanded search & AI visibility reviews, expanded Surmado AI access
- 10 Jobs/month. Extras at $25.
7-day money-back guarantee. All plans. Cancel within 7 days for a full refund. After that, cancelling stops your renewal. Need more Jobs or a custom plan? Get in touch.
Need More Jobs?
Extra Jobs on Pro and Pro+ are just $25 each.
Run any report type: AI Visibility, Site Audit, or Strategy.
- PAYG: $50 per Job, Jobs never expire
- Pro ($99/mo annual, $150 month to month): 5 Jobs included, extras at $25 each (valid 30 days)
- Pro+ ($199/mo annual, $250 month to month): 10 Jobs included, extras at $25 each (valid 30 days)
- Monthly allowance: Use or lose at end of billing period (no rollover)
7-day money-back guarantee
Compare to competitor dashboards: $1,500 to $5,000/year
Start with PAYG at $50/job and upgrade to Pro or Pro+ when you're ready.
Cancel within 7 days for a full refund if you're not happy. No sales calls required.
Enterprise Dashboards
vs. Surmado
💸 Enterprise Dashboards
- $1,500 - $5,000/year minimum
- Pay whether you use it or not
- DIY dashboards - you do the analysis
- Locked into annual contracts
- Sales calls and demos required
✓ Surmado
- $50/job PAYG or $99-$250/month plans
- Pay only when you need it, or save with a plan
- Done-for-you analysis and recommendations
- Month to month, or save by billing annually
- Buy in 2 minutes, no sales calls required
Persona-based testing. Flexible plans. Re-run when you need it.
Pricing Questions
What payment methods do you accept?
We accept all major credit cards (Visa, Mastercard, American Express, Discover) through Stripe.
Is there a refund policy?
Yes. 7-day money-back guarantee. Cancel within 7 days for a full refund, no questions asked, and you can even keep the report. After 7 days, cancelling stops your renewal rather than refunding the term you already paid for. Where local consumer law gives you stronger rights, those rights apply.
Do the prices include all features?
Yes. What you see is what you pay - no hidden fees, no upsells. White-label reporting is available for agencies - contact hi@surmado.com.
Can I upgrade from PAYG to a monthly plan?
Yes! You can upgrade to Pro ($99/month billed annually, or $150 month to month) or Pro+ ($199/month billed annually, or $250 month to month) at any time. Your existing reports carry over.
Do you offer volume discounts?
We don't offer volume discounts today. Pro+ gives you the most Jobs per month (10). For agency needs, including white-label reporting, contact us at hi@surmado.com.
How is this different from subscription tools?
Subscription tools give you a dashboard to run your own analysis. We give you a finished report with actionable intelligence in about 15 minutes. Use PAYG for occasional needs or choose a monthly plan for regular reporting.
Why are your reports so cheap compared to competitors?
We automate what others bill as "consulting." Our AI agents do the work that would take a junior analyst 15-20 hours. You get the same intelligence without the consulting markup.
What are extra jobs?
On Pro and Pro+ plans, you get included Jobs each month. If you need more, members can buy extra Jobs for $25 each (valid for 30 days from purchase). Monthly allowance doesn't roll over. PAYG Jobs never expire. Learn more about pricing →
What happens after I pay?
You'll get instant access to fill out a 2-minute form about your business. Our AI agents run your analysis in about 15 minutes. You'll receive a PDF report via email. The report is yours forever - no expiration, re-download anytime. Learn more about getting started →
Ready to See Where You Stand?
Pick a plan. Ask Scout to run a report. Get it in about 15 minutes.
View Pricing7-day money-back guarantee. No risk. No BS.