Strategy
Simple Intelligence vs. Big Data: Why Small Businesses Need Less, Not More
When AI platforms recommend your competitors instead of you, it's not a data problem. It's an intelligence problem. How one restaurant went from 0% to 67%.
Strategy & Insights
Real case studies, AI strategy, and the methodology behind Surmado's approach.
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Strategy
The Surmado Way: Build AI Like a Toolbelt, Not a Toybox
AI platforms promise everything but deliver complexity. We built tools instead. One job, done well, beats ten jobs done okay.
Strategy
The $500K McKinsey Report vs. The $50 Board Fight
McKinsey gives you 200 pages of frameworks. We made 4 AIs fight until one answer survived. The furniture shop owner who listened to us is still in business.
Ai Visibility
AI Doesn't See Your Business. It Sees 25 Different Businesses.
We ran 1,000 conversations as different customer types. The same restaurant was 'romantic' to couples, 'too fancy' for families, and invisible to tourists.
How To
The SMB AI Optimization Checklist
Making Your Website AI-Friendly Without Breaking the Bank - Because 60% of Your Customers Now Start With ChatGPT
Marketing
Gen Z Uses TikTok to Find Local Businesses. Here's What That Means.
74% of Gen Z use TikTok search, 40% prefer it over Google. If your local business isn't on TikTok, you're invisible to this generation.
Ai Visibility
The Princeton GEO Study: What Actually Works for AI Visibility
Researchers tested 10,000 queries to see which content tactics boost visibility in AI answers. Expert quotes: +41%. Statistics: +30%. Keyword stuffing: -9%.
Ai Visibility
The 60% Drop: What Actually Happened to Organic CTR in 2025
One large study found organic CTR dropped roughly 60% when AI Overviews appear. Here's what the data shows and what it means for your business.
Marketing
Why Your Local Business Needs Yelp (Even If You Hate Reviews)
Perplexity AI pulls local data directly from Yelp. If your Yelp profile is weak or empty, you're invisible in one of the fastest-growing answer engines.
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