Getting Started Guides
Step-by-step tutorials to help you master Surmado's tools.
AI Visibility: Understanding Your Report
Learn how to read your AI Visibility report, interpret persona-based AI visibility results, and take action on recommendations.
Read Guide →Getting Started with Surmado
New to Surmado? Start here to understand AI Visibility, Site Audit, and Strategy. Learn which tool fits your needs.
Read Guide →AI Visibility + Strategy Workflow
How to use AI Visibility for AI visibility testing and Strategy for strategic planning together for maximum impact.
Read Guide →Choosing the Right Tools
Compare Surmado to other tools and understand when to use alternatives versus our approach.
AI Visibility vs Other Tools
How AI Visibility compares to Gumshoe, Profound, Otterly AI, and other AI visibility platforms. See pricing, features, and trade-offs.
Compare Tools →Site Audit vs SEO Audit Tools
Compare Site Audit to Semrush, Ahrefs, Screaming Frog, and free tools like Lighthouse. Learn which fits your budget and technical needs.
Compare Tools →Strategy vs Strategy Consultants
How Strategy compares to McKinsey, business coaches, and ChatGPT for strategic planning. Understand the adversarial debate approach.
Compare Tools →Deep Dives & Strategic Thinking
Advanced concepts and strategic frameworks behind Surmado's methodology.
How AI Discovers Businesses
Understanding how ChatGPT, Claude, Perplexity, and Gemini find and recommend businesses. Learn how to optimize for AI visibility.
Learn More →AI Board of Directors
The strategic framework behind Strategy: simulating adversarial debate across 6 AI models with different perspectives (CFO, COO, Market Realist, etc.).
Learn More →Ghost Influence Explained
The hidden force in strategic planning: assumptions and biases you don't realize are shaping your decisions. How adversarial testing reveals them.
Learn More →