Getting Started Guides
Step-by-step tutorials to help you master Surmado's tools.
Surmado Signal: Understanding Your AI Visibility Report
Learn how to read your Surmado Signal report, interpret persona-based AI visibility results, and take action on recommendations.
Read Guide →Getting Started with Surmado
New to Surmado? Start here to understand Surmado Signal, Surmado Scan, and Surmado Solutions. Learn which tool fits your needs.
Read Guide →Signal + Solutions Workflow
How to use Signal for AI visibility testing and Solutions for strategic planning together for maximum impact.
Read Guide →Choosing the Right Tools
Compare Surmado to other tools and understand when to use alternatives versus our approach.
Signal vs AI Visibility Tools
How Signal compares to Gumshoe, Profound, Otterly AI, and other AI visibility platforms. See pricing, features, and trade-offs.
Compare Tools →Scan vs SEO Audit Tools
Compare Scan to Semrush, Ahrefs, Screaming Frog, and free tools like Lighthouse. Learn which fits your budget and technical needs.
Compare Tools →Solutions vs Strategy Consultants
How Solutions compares to McKinsey, business coaches, and ChatGPT for strategic planning. Understand the adversarial debate approach.
Compare Tools →Deep Dives & Strategic Thinking
Advanced concepts and strategic frameworks behind Surmado's methodology.
How AI Discovers Businesses
Understanding how ChatGPT, Claude, Perplexity, and Gemini find and recommend businesses. Learn how to optimize for AI visibility.
Learn More →AI Board of Directors
The strategic framework behind Solutions: simulating adversarial debate across 6 AI models with different perspectives (CFO, COO, Market Realist, etc.).
Learn More →Ghost Influence Explained
The hidden force in strategic planning: assumptions and biases you don't realize are shaping your decisions. How adversarial testing reveals them.
Learn More →