Agency & Bulk Pricing: $1,000/Month Unlimited

Quick answer: $1,000/month gets unlimited Surmado reports (Signal, Scan, Solutions, any mix of Essential or Pro versions). Perfect for agencies. API and webhook support enables automated recurring reports via API and teams running 20+ reports/month. No per-report billing, no credit tracking, no rollover calculations. Month-to-month subscription, cancel anytime. Contact hi@surmado.com for custom pricing if you need 5-15 reports/month (in between pay-as-you-go and unlimited).

Reading time: 7 minutes

What you’ll learn:

• Breakeven calculation by product type: Signal Pro 20 reports/month ($1,000 ÷ $50 = 20), Signal Essential 40 reports/month ($1,000 ÷ $25 = 40), Complete Visibility Suites 10/month ($1,000 ÷ $100 = 10), so unlimited makes sense if consistently hitting these thresholds
• Real agency use case scenarios with margins: 20 clients on monthly retainer running Signal Pro ($1k/month Surmado cost, charge clients $3,000/month retainer, $59K margin), reseller offering white-label Signal Pro at $150/report running 30/month ($1k cost, $4,500 revenue, $3,500/month margin = $42K/year)
• What’s included beyond unlimited reports: informal priority support (2-4 hour response vs 24-48 hours), dedicated support contact (not generic hi@surmado.com), monthly account check-ins (usage review, feature requests), white-label option available as add-on ($200-500/month additional fee for custom branding on PDFs)
• Best-for vs not-best-for clarity: agencies with 15+ clients managing monthly reports (20+ reports/month), investment firms evaluating 12+ acquisition targets/month, resellers running 40+ reports/month white-labeled; NOT for small agencies under 10 clients (8 reports × $50 = $400/month pay-as-you-go cheaper), businesses testing themselves only (4 quarterly = $200/year vs $12K/year unlimited)
• Flexibility features: month-to-month cancellation with 30 days notice (no penalty, can restart later), can pause subscription during slow season (e.g., pause months 7-12 when volume drops from 30 to 8 reports/month, save $600/month), can downgrade to pay-as-you-go anytime (no penalty or lock-in), annual prepay discount available (10-15% off, contact hi@surmado.com)

Unlimited reports. Predictable cost. Maximum value for high-volume users.

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What You Get for $1,000/Month

Unlimited Reports

Run as many reports as you need:

• Signal Essential ($25 value): Unlimited
• Signal Pro ($50 value): Unlimited
• Scan Essential ($25 value): Unlimited
• Scan Pro ($50 value): Unlimited
• Solutions ($50 value): Unlimited
• Complete Visibility Suites ($100 value): Unlimited

No limits on volume, product mix, or usage patterns.

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No Credit Tracking

Unlike credit-based models:

• No “use it or lose it” credits
• No rollover calculations
• No tracking “45 credits used, 5 remaining”
• No minimum commitments

Just run reports when you need them.

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Month-to-Month

Cancel anytime:

• No annual contract required
• No penalty for canceling
• Just email hi@surmado.com 30 days before next billing

Pause and resume:

• Slow month? Pause subscription
• Busy season? Resume anytime
• Flexibility for variable workloads

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White-Label Reports (Optional Add-On)

Available for $1k/month unlimited subscribers:

White-label branding:

• Your agency logo (not Surmado logo)
• Your color scheme (not Surmado blue)
• Custom cover page with your agency info
• Footer with your contact info (not hi@surmado.com)

What’s white-labeled:

• PDF visual branding
• Report cover page
• Contact information

What’s NOT white-labeled:

• Intelligence Token format (still SIG-2025-11-XXXXX)
• JSON data (includes "provider": "Surmado" in backend)

Cost: Contact hi@surmado.com for white-label pricing (additional fee on top of $1k/month).

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Breakeven Analysis

When Does $1k/Month Make Sense?

Breakeven calculation:

Signal Pro ($50 each):

• Breakeven: 20 reports/month ($1,000 ÷ $50 = 20)
• If you run 20+ Signal Pro/month: $1k unlimited saves money

Signal Essential ($25 each):

• Breakeven: 40 reports/month ($1,000 ÷ $25 = 40)
• If you run 40+ Signal Essential/month: $1k unlimited saves money

Scan Pro ($50 each):

• Breakeven: 20 reports/month
• If you run 20+ Scan Pro/month: $1k unlimited saves money

Complete Visibility Suites ($100 each):

• Breakeven: 10 suites/month ($1,000 ÷ $100 = 10)
• If you run 10+ Complete Visibility Suites/month: $1k unlimited saves money

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Example Scenarios

Scenario 1: Agency with 25 clients:

• Run Signal Pro monthly for all 25 clients
• Pay-as-you-go cost: 25 × $50 = $1,250/month
• $1k unlimited cost: $1,000/month
• Savings: $250/month ($3,000/year)

Scenario 2: Agency with 15 clients:

• Run Complete Visibility Suite quarterly for 15 clients (so 3-4 clients/month)
• Month 1: 4 Complete Visibility Suites × $100 = $400
• Month 2: 4 Complete Visibility Suites × $100 = $400
• Month 3: 4 Complete Visibility Suites × $100 = $400
• Average: $400/month (pay-as-you-go is cheaper)
• Don’t buy $1k unlimited (volume too low)

Scenario 3: Consultant using Solutions for clients:

• Run 25 Solutions reports/month (advising clients on strategic decisions)
• Pay-as-you-go cost: 25 × $50 = $1,250/month
• $1k unlimited cost: $1,000/month
• Savings: $250/month ($3,000/year)

Scenario 4: Variable monthly volume:

• Month 1: 30 reports ($1,500 pay-as-you-go) → $1k unlimited saves $500
• Month 2: 10 reports ($500 pay-as-you-go) → $1k unlimited costs $500 more
• Month 3: 25 reports ($1,250 pay-as-you-go) → $1k unlimited saves $250
• 3-month average: 21.7 reports/month → $1k unlimited breaks even

Rule of thumb: If you consistently run 20+ Pro reports/month (or 40+ Essential/month), $1k unlimited is worth it.

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Who Should Buy $1k/Month Unlimited?

Best For

Agencies managing 15+ clients:

• Run Signal Pro monthly for each client (15 × $50 = $750)
• Run Scan Pro quarterly for clients (5 × $50 = $250)
• Total: $1,000+ value/month → unlimited makes sense

Consultants advising multiple clients:

• Run Solutions for 20+ strategic questions/month
• $1k unlimited vs $1,000+ pay-as-you-go

In-house teams at multi-location businesses:

• 20 locations, run Signal Essential monthly for each (20 × $25 = $500)
• Run Scan Pro quarterly across locations (5 × $50 = $250)
• Run Solutions for expansion decisions (5 × $50 = $250)
• Total: $1,000/month → unlimited eliminates per-report tracking

Investment firms evaluating deals:

• Run Complete Visibility Suite for 12+ acquisition targets/month (12 × $100 = $1,200)
• $1k unlimited vs $1,200+ pay-as-you-go

Resellers offering Surmado as a service:

• Run 40+ reports/month for customers
• White-label reports (your branding)
• Charge customers $200-500/report, pay Surmado $1k/month unlimited

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NOT Best For

Small agencies (under 10 clients):

• Run 8 Signal Pro/month (8 × $50 = $400)
• Pay-as-you-go is cheaper ($400 vs $1,000)

Businesses testing themselves only:

• Run 4 Signal Pro/year (quarterly tracking): 4 × $50 = $200/year
• Pay-as-you-go is far cheaper ($200/year vs $12,000/year for unlimited)

Variable/unpredictable volume under 20/month:

• Some months 5 reports, some months 15 reports
• Average under 20/month → pay-as-you-go cheaper

If you’re unsure: Contact hi@surmado.com for custom pricing (we can find middle ground for 5-15 reports/month).

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Pay-As-You-Go vs $1k Unlimited: Side-by-Side

Feature	Pay-As-You-Go	$1k/Month Unlimited
Signal Essential	$25/report	Unlimited
Signal Pro	$50/report	Unlimited
Scan Essential	$25/report	Unlimited
Scan Pro	$50/report	Unlimited
Solutions	$50/report	Unlimited
Complete Visibility Suite	$100/bundle	Unlimited
Per-report billing	Yes (charged per report)	No (flat $1k/month)
Credit tracking	N/A (no credits)	No tracking needed
Minimum commitment	None (buy 1 report)	Month-to-month
Cancel anytime	N/A (no subscription)	Yes (30 days notice)
Breakeven	N/A	20 Pro or 40 Essential/month
Best for	Under 20 reports/month	20+ reports/month
White-label	Not available	Available (add-on fee)

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Agency Use Cases

Use Case 1: Monthly Client Reporting

Agency: 20 clients on monthly retainer

Workflow:

• Run Signal Pro monthly for all 20 clients (track AI visibility improvements)
• Deliver white-label report: “Your Presence Rate improved from 28% to 34% this month”
• Charge clients: $3,000/month retainer (includes monthly AI visibility report)

Cost:

• Pay-as-you-go: 20 Signal Pro × $50 = $1,000/month
• $1k unlimited: $1,000/month
• Breakeven, but unlimited gives flexibility for ad-hoc reports

Agency margin: $60,000/month revenue - $1,000/month Surmado cost = $59,000 margin

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Use Case 2: Client Onboarding Package

Agency: 5 new clients/month

Workflow:

• New client signs: Run Complete Visibility Suite ($100 value)
• Deliver white-label report: “Here’s your AI visibility + technical audit + strategic assessment”
• Charge client: $2,000-5,000 for onboarding deliverable

Cost:

• Pay-as-you-go: 5 Complete Visibility Suites × $100 = $500/month
• $1k unlimited: $1,000/month
• Pay-as-you-go is cheaper (volume too low for unlimited)

Better: Start with pay-as-you-go, upgrade to unlimited when onboarding 10+ clients/month.

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Use Case 3: Competitive Intelligence for Clients

Consultant: 15 clients, each needs quarterly competitive analysis

Workflow:

• Run Signal Pro on client + 3 competitors (4 reports per client)
• Deliver quarterly competitive intelligence package
• Charge client: $1,500/package

Cost per quarter:

• 15 clients × 4 Signal Pro = 60 reports/quarter ÷ 3 months = 20 reports/month average
• Pay-as-you-go: 20 × $50 = $1,000/month average
• $1k unlimited: $1,000/month
• Breakeven, unlimited gives budget certainty

Consultant margin: 15 clients × $1,500 = $22,500/quarter - $3,000 (3 months × $1k) = $19,500 margin/quarter

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Use Case 4: Reselling Surmado as a Service

Reseller: Offering AI visibility reports to 50 customers

Workflow:

• Charge customers $150/report for white-label Signal Pro
• Run 30 Signal Pro/month for customers
• Pay Surmado $1k/month unlimited

Cost:

• Pay-as-you-go: 30 × $50 = $1,500/month
• $1k unlimited: $1,000/month
• Savings: $500/month ($6,000/year)

Reseller revenue: 30 reports × $150 = $4,500/month

Reseller margin: $4,500 - $1,000 = $3,500/month ($42,000/year)

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How to Get $1k/Month Unlimited

Step 1: Contact Hi@Surmado

Email: hi@surmado.com

Include:

• Agency/business name
• Number of clients (current)
• Expected monthly report volume (estimated)
• Primary use case (client reporting, onboarding, competitive analysis)
• White-label needed? (yes/no)

Response time: 24-48 hours (business days)

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Step 2: Needs Assessment

We’ll ask:

• How many clients do you manage?
• Which products? (Signal, Scan, Solutions, or mix?)
• Essential or Pro versions?
• Current monthly volume (if you’re already using Surmado pay-as-you-go)
• Do you need white-label reports?

Goal: Confirm $1k unlimited is right fit (not over-paying for low volume).

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Step 3: Setup & Onboarding

Contract includes:

• $1k/month unlimited subscription
• Month-to-month terms (cancel anytime with 30 days notice)
• Payment method (credit card auto-charge or ACH transfer)
• White-label setup (if requested, additional fee)

Onboarding (if white-label requested):

• White-label branding setup (your logo, colors)
• Team training (how to run reports at scale)
• Dedicated support contact

Timeline: 1-2 days from payment to first unlimited report (white-label setup adds 3-5 days).

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Custom Pricing for 5-15 Reports/Month

In between pay-as-you-go and unlimited?

Contact hi@surmado.com for custom pricing.

Example custom tiers (not guaranteed, depends on your needs):

• 10 reports/month: $400/month (20% discount vs pay-as-you-go)
• 15 reports/month: $600/month (20% discount vs pay-as-you-go)
• Prepay annual: Additional 10-15% discount

We’re flexible. If your volume doesn’t fit pay-as-you-go or $1k unlimited, let’s find a middle ground.

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Frequently Asked Questions

Can I mix Essential and Pro reports with unlimited?

Yes. $1k unlimited covers all Surmado products (Essential and Pro versions).

Example monthly usage:

• 15 Signal Pro ($50 each = $750 value)
• 10 Signal Essential ($25 each = $250 value)
• 5 Scan Pro ($50 each = $250 value)
• 3 Solutions ($50 each = $150 value)
• Total value: $1,400 → you pay $1,000 (save $400)

Mix and match based on client needs each month.

Is there a limit on how many reports I can run?

No hard limit. “Unlimited” means unlimited.

Reasonable use: If you’re running 500+ reports/month, we might reach out to understand use case (ensure you’re not reselling at scale without white-label agreement).

Typical agency usage: 20-100 reports/month (well within unlimited).

Can I share my unlimited subscription with another agency?

No. $1k/month unlimited is per agency/business (not transferable).

Multiple agencies under one parent company: Contact hi@surmado.com for enterprise pricing.

What happens if I cancel?

30 days notice required:

• Email hi@surmado.com 30 days before next billing cycle
• Subscription ends after 30-day notice period
• No penalty, no refund for unused days in final month

Restart later: If you cancel and want to restart, just email hi@surmado.com (no penalty, same $1k/month pricing).

Can I downgrade from unlimited to pay-as-you-go?

Yes. Just cancel $1k unlimited subscription, then buy reports pay-as-you-go.

No penalty for downgrading.

Example:

• Month 1-6: $1k unlimited (busy season, 30 reports/month)
• Month 7-12: Pay-as-you-go (slow season, 8 reports/month × $50 = $400/month)
• Savings: $600/month during slow season

Does white-label cost extra?

Yes. White-label is add-on fee on top of $1k/month.

Pricing: Contact hi@surmado.com (depends on customization level, typically $200-500/month additional).

What’s included in white-label:

• Your logo on PDF reports
• Your color scheme
• Custom cover page
• Your contact info (not hi@surmado.com)

What’s NOT white-labeled:

• Intelligence Token format (still SIG-2025-11-XXXXX)
• JSON data provider attribution

Can I get a discount for annual prepay?

Maybe. Contact hi@surmado.com.

Typical annual prepay discount: 10-15% off (pay $10,200-10,800 upfront vs $12,000 over 12 months).

Trade-off: Lose month-to-month flexibility (locked in for 12 months).

What if my volume drops below 20 reports/month?

You’re still paying $1k/month (no pro-rated refunds for low usage months).

Options:

1. Keep unlimited (peace of mind, no per-report tracking)
2. Cancel and switch to pay-as-you-go (better if consistently under 20/month)
3. Pause subscription (if temporary slow season)

Flexibility: Month-to-month means you can cancel/pause anytime.

Do I get priority support with unlimited?

Yes, informal priority support:

• Faster response times (2-4 hours vs 24-48 hours for pay-as-you-go)
• Dedicated support contact (not generic hi@surmado.com)
• Account check-ins (monthly usage review, feature requests)

Not included: On-site training, custom feature development (enterprise-only).

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Ready for unlimited reports? Email hi@surmado.com with your agency name, client count, and expected monthly volume. We’ll confirm if $1k/month unlimited is the right fit or recommend custom pricing.