AI Visibility: What’s Included?

Quick answer: AI Visibility ($50) runs AI testing across 6 platforms (ChatGPT, Claude, Gemini, DeepSeek, Meta AI, Grok) plus 2 competitive AI systems (ChatGPT with search, Perplexity). It calculates core metrics (Presence Rate, Authority Score, Ghost Influence) and includes full strategic analysis, competitive table, and PowerPoint export.

Surmado does not sell AI placements and cannot submit your site to ChatGPT, Gemini, Claude, Perplexity, Meta AI, Grok, or DeepSeek. No one can. We test how these systems already talk about you and give you a plan to improve.

Reading time: 6 minutes

What you’ll learn:

• Identical testing methodology across both tiers: 6 AI platforms (ChatGPT, Claude, Gemini, DeepSeek, Meta AI, Grok) + 2 competitive systems (ChatGPT with search, Perplexity Sonar Pro) = 56 total queries (54 organic + 2 competitive), both calculate Presence Rate, Authority Score, Ghost Influence, Category Share, Market Rank with same rigor
• Report depth differences determining tier value: ($50) delivers TL;DR, Executive Summary, Your Numbers (core KPIs), Competitive Landscape table (about 8-10 pages, 10-15 min delivery); Pro ($50) adds AI quotes showing how platforms describe you, strategic analysis explaining why metrics are X, Ghost Influence ROI calculations, platform variance analysis, implementation roadmap, PowerPoint export (about 20-25 pages, same 10-15 min delivery)
• Use case decision framework for tier selection: for quarterly monitoring at lower cost ($100/year = 4 quarterly reports), budget-conscious first-time users testing AI Visibility, competitive benchmarking only (just need the numbers); Pro for strategic planning requiring understanding why metrics are X, investor presentations needing PowerPoint, marketing team analysis with content strategy recommendations, first audit covering performance, accessibility, SEO, security, and mobile wanting full picture
• Hybrid pricing approach optimizes annual cost: Pro once ($50) for full strategic analysis + Ghost Influence ROI calculations + implementation roadmap, then quarterly ($50 × 3) for tracking Presence Rate improvements = $150/year vs $200/year all-Pro or $100/year all-
• No upgrade discount or job policy: each AI Visibility run is separate purchase, $50 doesn’t count toward Pro $50 if you decide you need strategic analysis later (better to start with Pro if unsure, get full analysis first)

Same testing, different insights delivered.

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What’s Identical in Both Tiers

Same AI Platforms Tested

Both and Pro test 6 AI systems (Q1-Q9 organic discovery):

1. ChatGPT (OpenAI) - Largest user base
2. Claude (Anthropic) - Strong in B2B queries
3. Gemini (Google) - Integrated with Search
4. DeepSeek - AI research platform
5. Meta AI (Meta AI) - Social platform integration
6. Grok (xAI) - Real-time data focus

Plus 2 competitive AI systems (Q10 competitive comparison):

7. ChatGPT with search (OpenAI)
8. Perplexity Sonar Pro - Citations-heavy

Total sample size: 56 queries (54 organic + 2 competitive)

No difference between tiers. and Pro both test all 8 AI systems.

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Same Core Metrics Calculated

Both tiers receive identical metrics:

Presence Rate (0-100%): How often AI platforms mention you organically

Authority Score (0-100): How confidently AI recommends you

Category Share (%): Your share of all brand mentions in your category

Ghost Influence (0-100%): Features discussed without crediting you

Competitive Landscape: 20-40 competitors identified with Presence Rates

Market Rank: Your position vs all competitors

No difference in metrics quality. and Pro both calculate with same rigor.

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Same 5-Phase Analysis Pipeline

Both tiers run through full analysis:

1. Phase 1: Setup - Web research, persona generation, strategic question creation
2. Phase 2: Focus Group - 6 AI systems interviewed (54 queries) + 2 competitive systems (2 queries)
3. Phase 3: Data Processing - Structured extraction, statistical analysis
4. Phase 4: Insights - Qualitative analysis, pattern detection, SWOT
5. Phase 5: Report Generation - PDF creation (tier-based content filtering)

** doesn’t skip analysis steps.** Both run full pipeline, Pro just delivers more insights from the analysis.

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Same Intelligence Token Included

Both tiers include Intelligence Token for JSON export:

• Format: SIG-2025-11-XXXXX
• Access structured data programmatically
• Never expires
• Same JSON schema ( and Pro)

No difference in Intelligence Token features.

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What’s Different: Report Depth

AI Visibility ($50) Includes

Report sections (about 25-30% of full report):

1. TL;DR (5 Things You Need to Know)
2. Executive Summary
3. Your Numbers (Core KPIs: Presence Rate, Authority Score, Ghost Influence)
4. Appendix A: Competitive Landscape (Full competitive table with 20-40 competitors)

What you get:

• All core metrics
• Competitive benchmarking table
• Key insights summary
• Intelligence Token

What you don’t get:

• Strategic analysis (why your numbers are what they are)
• AI quotes showing how platforms describe you vs competitors
• Use case analysis (Ghost Influence ROI calculations)
• Implementation recommendations
• Full appendices (methodology, statistical significance, platform variance details)
• PowerPoint export

Best for:

• Quick competitive check (“Where do I stand vs competitors?”)
• Regular monitoring (quarterly tracking at lower cost)
• Budget-conscious businesses
• First-time AI Visibility users (get baseline metrics)

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AI Visibility ($50) Includes

Report sections (100% of full report):

1. TL;DR (5 Things You Need to Know)
2. Executive Summary
3. Your Numbers (Core KPIs)
4. AI Landscape Analysis (Platform variance, visibility trends, which AI platforms favor you)
5. Competitive Analysis (with 3-5 direct AI quotes showing how systems describe competitors)
6. Use Case Analysis (Does AI connect you to customer needs? Ghost Influence ROI math)
7. Monitoring Strategy (Weekly tracking value, when to re-test)
8. Implementation Support (What to Do Next: prioritized recommendations)
9. Full Appendices (A-I):

• Competitive Landscape (detailed)
• Methodology
• Statistical Significance
• Platform Variance
• Ghost Influence Details
• Perplexity Citations
• And more

Plus PowerPoint export (auto-generated PPTX with key slides for presentations)

What you get:

• Everything in
• Strategic interpretation of your metrics
• AI quotes (how platforms describe you vs competitors)
• Ghost Influence ROI calculations (revenue impact estimates)
• Detailed platform variance analysis
• Implementation roadmap
• PowerPoint for stakeholder presentations

Best for:

• Strategic planning (need to understand why metrics are X)
• Investor presentations (PowerPoint included)
• Marketing team analysis (content strategy recommendations)
• Deep competitive intelligence (see exact AI responses)
• First audit covering performance, accessibility, SEO, security, and mobile (want full picture)

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Side-by-Side Comparison

Feature	($50)	Pro ($50)
AI Systems Tested	6 (Q1-Q9) + 2 (Q10)	6 (Q1-Q9) + 2 (Q10)
Sample Size	56 queries	56 queries
Presence Rate
Authority Score
Ghost Influence
Category Share
Market Rank
Competitive Table	Full table (20-40 competitors)	Full table
AI Quotes	Not included	3-5 direct quotes
Strategic Analysis	Summary only	Deep dive
Use Case Analysis	Not included	Detailed
Ghost Influence ROI	Not included	Revenue impact math
Platform Variance	Not included	Which AI favors you
Implementation Roadmap	Not included	Prioritized recommendations
Full Appendices	Appendix A only	All appendices (A-I)
PowerPoint Export	No	Yes
Intelligence Token	Yes	Yes
PDF Report Pages	about 8-10 pages	about 20-25 pages
Delivery Time	10-15 minutes	10-15 minutes

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Pricing Decision Guide

Choose AI Visibility ($50) if:

You want to know your core numbers (Presence Rate, Authority Score)

You need competitive benchmarking (how you compare to 20-40 competitors)

You’re doing quarterly monitoring (track metrics over time at lower cost)

You’re budget-conscious (get key insights for half the price)

You don’t need strategic analysis (just want the data)

You’re a first-time user (test AI Visibility before committing to Pro)

Example use case: You run AI Visibility quarterly ($100/year) to track Presence Rate improvements from 28% → 42% over time. Competitive table shows you’re gaining on top 3 competitors. You don’t need strategic analysis each quarter, just metrics.

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Choose AI Visibility ($50) if:

You need to understand why your metrics are what they are

You want to see exact AI quotes (how platforms describe you vs competitors)

You need PowerPoint for presentations (board meetings, investor updates)

You want implementation recommendations (what to do next)

You need Ghost Influence ROI calculations (revenue impact of fixing Ghost Influence)

You’re doing strategic planning (content strategy, positioning decisions)

This is your first audit covering performance, accessibility, SEO, security, and mobile (want full picture, not just numbers)

Example use case: You run AI Visibility once ($50) to get full strategic analysis, identify Ghost Influence issues costing you $45K in lost revenue, implement fixes over 90 days, then switch to AI Visibility quarterly ($50) for tracking metrics.

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Pricing Scenarios

Cost Over Time

**Quarterly monitoring with **:

• Q1 2025: AI Visibility ($50)
• Q2 2025: AI Visibility ($50)
• Q3 2025: AI Visibility ($50)
• Q4 2025: AI Visibility ($50)
• Annual cost: $100 (4 quarterly reports)

Quarterly monitoring with Pro:

• Q1 2025: AI Visibility ($50)
• Q2 2025: AI Visibility ($50)
• Q3 2025: AI Visibility ($50)
• Q4 2025: AI Visibility ($50)
• Annual cost: $200 (4 quarterly reports)

Hybrid approach (Pro once, then for tracking):

• Month 0: AI Visibility ($50) - Get full strategic analysis
• Month 3: AI Visibility ($50) - Track Presence Rate improvement
• Month 6: AI Visibility ($50) - Continue tracking
• Month 9: AI Visibility ($50) - Deep dive after implementing changes
• Annual cost: $150 (2 Pro + 2 )

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Multi-Location Pricing

**Testing 3 locations with **:

• Phoenix location: AI Visibility ($50)
• Scottsdale location: AI Visibility ($50)
• Tempe location: AI Visibility ($50)
• Total: $75 (one-time)

Testing 3 locations with Pro:

• Phoenix location: AI Visibility ($50)
• Scottsdale location: AI Visibility ($50)
• Tempe location: AI Visibility ($50)
• Total: $150 (one-time)

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Competitive Intelligence Pricing

**Test yourself + 3 competitors with **:

• Your business: AI Visibility ($50)
• Competitor A: AI Visibility ($50)
• Competitor B: AI Visibility ($50)
• Competitor C: AI Visibility ($50)
• Total: $100 (one-time competitive analysis)

Test yourself + 3 competitors with Pro:

• Your business: AI Visibility ($50) - Get full analysis
• Competitor A: AI Visibility ($50) - Just need their numbers
• Competitor B: AI Visibility ($50)
• Competitor C: AI Visibility ($50)
• Total: $125 (hybrid approach: Pro for you, for competitors)

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Can I Run a Follow-Up Report?

Yes, each run is a separate job.

Process:

1. Run AI Visibility ($50), receive report
2. Review core metrics, implement recommended changes
3. Wait 4-8 weeks for AI platforms to retrain
4. Run AI Visibility again ($50) to measure improvement

Each AI Visibility run is a separate $50 job.

Better approach: Start with AI Visibility ($50) for your first audit, then re-run quarterly to track progress.

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Agency/Bulk Pricing

Running 20+ jobs/month?

Portfolio plan ($500/mo, 20 jobs): Run AI Visibility jobs at scale.

Benefits:

• 20 jobs included, extra jobs $25 each
• Mix AI Visibility, Site Audit, Strategy as needed
• Month-to-month (cancel anytime)

Contact: hi@surmado.com for custom pricing if you need 5-15 jobs/month.

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Frequently Asked Questions

Can I get AI quotes with ?

No. AI quotes (direct responses showing how platforms describe you vs competitors) are Pro-only.

** shows**: Presence Rate, competitive table (who’s mentioned)

Pro shows: Same metrics + exact AI quotes (“ChatGPT described you as ‘reliable but expensive’ and Competitor A as ‘affordable with fast turnaround’”)

Why it matters: Quotes reveal positioning differences (you’re seen as premium, competitor as budget-friendly).

Does calculate Ghost Influence?

Yes. calculates Ghost Influence percentage (0-100%).

** shows**: Ghost Influence score (e.g., 68%)

Pro shows: Same score + ROI calculations (“68% Ghost Influence = estimated $45K lost annual revenue based on 120 monthly searches × $375 customer LTV”)

Both tiers calculate metric, Pro adds revenue impact analysis.

Is PowerPoint export worth $50 more?

Depends on use case:

Worth $50 if:

• Presenting to board/investors (need slides)
• Marketing team presentations (share with stakeholders)
• Saving time (auto-generated vs manual slide creation)

Not worth $50 if:

• No presentations planned (just need PDF)
• Internal use only (share PDF with team)
• Quarterly tracking (don’t present every quarter)

Other Pro benefits (strategic analysis, AI quotes, implementation roadmap) often justify $50 even without PowerPoint.

Can I run and Pro on the same business?

Yes. Not mutually exclusive.

Common workflow:

• Month 0: AI Visibility ($50) - Full strategic audit
• Month 3: AI Visibility ($50) - Track Presence Rate improvement
• Month 6: AI Visibility ($50) - Continue tracking
• Month 9: AI Visibility ($50) - Deep dive after implementing changes

Compare Intelligence Tokens from different runs to track improvements over time ( and Pro use same JSON schema).

Do both tiers test the same personas I submit?

Yes. You submit 3-7 personas, both and Pro test those exact personas across all 56 queries.

No difference in testing methodology between tiers.

Does skip any AI platforms?

No. tests all 6 organic AI systems (ChatGPT, Claude, Gemini, DeepSeek, Meta AI, Grok) plus 2 competitive systems (ChatGPT with search, Perplexity).

Same platforms, same sample size (56 queries).

Only difference: Report depth ( shows core insights, Pro shows full strategic analysis).

Can I see a sample report before buying?

Contact hi@surmado.com for sample reports ( and Pro versions).

Sample shows: Report structure, metrics format, analysis depth differences.

Redacted: Competitor names and business details removed in samples.

Is enough for quarterly tracking?

Yes. Most businesses use AI Visibility for initial audit, then AI Visibility for quarterly tracking.

** provides**:

• Presence Rate (track improvements: 28% → 34% → 42% → 48%)
• Authority Score (track positioning improvements)
• Competitive table (see if you’re gaining on top competitors)

Pro provides: Strategic analysis explaining why metrics changed (useful for initial audit, less critical for quarterly tracking).

Recommended cadence: Pro once, then quarterly ($50 + $50 + $50 + $50 = $125/year).

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Ready to run AI Visibility? AI Visibility ($50) for core metrics and competitive table. AI Visibility ($50) for full strategic analysis and PowerPoint. Both delivered in 10-15 minutes.