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Getting Started: Run Your First Surmado Report

5 min read

5 min read Level: Beginner For: Owner / Agency / Developer / Mixed

Getting Started with Surmado

Surmado has three main products.

What Surmado Offers

Surmado Site Audit A $50 SEO audit that checks technical issues, performance, and accessibility. Report in about 15 minutes.

Surmado AI Visibility A $50 AI visibility test. We check 7 AI platforms to see how often they recommend you. Report in about 15 minutes.

The 7 platforms we test: ChatGPT, Perplexity, Claude, Gemini, Meta AI, Grok, and DeepSeek.

Surmado Strategy A $50 strategic plan. Six AI advisors debate your decision and give you a 90-day action plan. Report in about 15 minutes.

All reports available via API with webhook delivery. Integrate into your existing workflows or automate recurring checks.

Start with Surmado Site Audit if you want to find and fix SEO problems. Start with Surmado AI Visibility if you want to understand your AI visibility. When you are ready for a bigger shift, run Surmado Strategy.

How Pricing Works

PlanPriceJobs
PAYG$50/jobPay as you go, jobs never expire
Pro$100/mo4 jobs/month, extra jobs $25 each
Portfolio$500/mo20 jobs/month, extra jobs $25 each

Scout remembers your data across reports. Ask Scout what changed between runs, what to fix, or get instant TLDR summaries.

Surmado does not submit your site to AI or sell placements. These are tests and action plans based on what we actually observe.

10-Minute Path

  1. Create an account and buy a job ($50), or try Surmado first.
  2. Run Surmado Site Audit or Surmado AI Visibility.
  3. Open the PDF. Skim the top 3 findings.
  4. Optional: read the “Understanding your Site Audit” or “Understanding your AI Visibility” guide.
  5. Optional: run Surmado Strategy with your biggest decision.

Choose Your Report

Surmado Site Audit: $50

SEO audit with your top 5 priorities.

Learn more about Site Audit reports →

Surmado AI Visibility: $50

AI visibility across 7 platforms.

Learn more about AI Visibility reports →

Surmado Strategy: $50

Strategic plan with AI advisor debate.

Learn more about Strategy →

Features & Guarantees

  • Async delivery: Run a job; get email (and optional webhook) when PDF + JSON are ready—typically about 15 minutes.
  • API + webhooks: Trigger jobs from your stack or from Zapier, Make, n8n; structured JSON uses stable, versioned fields (API reference).
  • White-label PDFs (Portfolio): Your logo, colors, and contact info on PDFs—Surmado branding removed for client delivery.
  • Monitoring (Pro & Portfolio): Weekly visibility updates; 1 brand on Pro, up to 3 brands on Portfolio.
  • Automatic refunds if something breaks on our side—no ticket queue.
  • Self-serve: No demo or sales call required to start at $50/job.
  • 7-day money-back guarantee on all reports—email hi@surmado.com.

First AI Visibility Run — Checklist

Before you start, have:

  • Business name (legal or DBA) and primary website domain
  • Category (industry / service type)
  • 3–7 persona queries—real buyer phrases, not one-word keywords (e.g. “Emergency AC repair Phoenix same-day weekend” not “HVAC”)
  • Optional: 3–5 competitor domains for focused benchmarking

Choose how personas are set:

  • Standard: Pick your industry; use pre-built persona templates for a fast first run.
  • Custom: Write 3–7 queries in your customers’ language (recommended when you already know how people search).

First-run expectations: Many businesses land around 20–40% Presence Rate on the first test. Treat it as a baseline, then improve content/schema and re-run on a sensible cadence (often quarterly) to measure change.

Next Steps

Try Surmado | Run your first report | Work with Scout

Guides by product: Getting Started with AI Visibility | Understanding Your Site Audit | Understanding Strategy

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