Complete Visibility Suite vs Point Solutions

Quick answer: Complete Visibility Suite ($100, 6 credits) bundles Signal, Scan, and Solutions with flexible credit usage vs buying each tool separately ($25 or $50 per report) or using multiple vendor tools. Suite saves 17% vs separate purchases ($600 of value for $100), unified Intelligence Token API, simpler workflow. Choose Suite if: testing regularly (2+ reports/month), need multiple tools, value workflow integration. Choose point solutions if: occasional use (1 report/quarter), only need one tool, prefer pay-as-you-go.

Reading time: 10 minutes

What you’ll learn:

• Pricing comparison showing Suite flexibility: Complete Visibility Suite $100 = 6 credits (use all on Signal Pro for 3 reports or all on Scan Pro for 3 reports or all on Solutions for 6 reports or mix 2+2+2, minimum value $200 maximum $300, savings $100-200 = 33-50% discount vs separate), point solutions pay-per-use (Signal Essential $25 Pro $50, Scan Essential $25 Pro $50, Solutions $50 flat, 6 reports costs $150-300 vs $100 bundle), multi-vendor approach (AI visibility Gumshoe $49 or manual $400-600, website audit BrowserStack $39/month or manual $600-900, strategy consultant $5,000-15,000 or manual $700-1,000, total $138+ vs Suite $100)
• Five credit flexibility scenarios with real use cases: Scenario 1 balanced 2-2-2 mix (monthly testing all three products, $300 value for $100 = 67% discount $16.67/report), Scenario 2 AI visibility focus 6 Signal (agency tracking 3 clients monthly, $300 value for $100), Scenario 3 website audit focus 6 Scan (pre-launch 3 client sites staging+production runs, $300 value for $100), Scenario 4 high-volume Solutions 6 reports (strategic planning quarter multiple decisions, $300 value for $100), Scenario 5 Essential tier mix (budget-conscious 6 credits on Signal Essential = 12 reports total, $150 value for $100 = 33% discount $8.33/report)
• Workflow integration benefits from single vendor: Suite has 1 login to app.surmado.com + 1 unified dashboard + 1 Intelligence Token API for all products + 1 support contact hi@surmado.com + 1 billing invoice + unified credit system flexible allocation saving 2-4 hours/month vs multi-vendor 3+ logins + 3+ dashboards + 3+ APIs + 3+ support contacts + 3+ invoices + no credit flexibility, cross-product workflows example Solutions uses Signal token for contextualized recommendations (“Presence Rate 28% Ghost Influence 68% = fix Ghost Influence first higher ROI”), Zapier automation single Zap watches Gmail extracts token from any Surmado product fetches JSON from same API adds to unified Google Sheets
• When to choose Suite vs point solutions: choose Suite if regular testing 2+ reports/month (example 12 Signal + 4 Scan + 5 Solutions/year = $1,050 point solutions vs $400 Suite = $650 saved 62% discount), agency multiple clients (5 clients × 2 Signal + 1 Scan + 3 strategic decisions = 18 reports $900 value vs $300 Suite 3 bundles = $600 saved 67% discount), flexible usage don’t know exact needs (use credits flexibly some months heavy Signal other months heavy Scan, predictable $100/bundle cost), team collaboration (shared credit pool Marketing uses 2 Dev uses 2 Leadership uses 2 from same bundle unified billing); choose point solutions if occasional use 1 report/quarter (6 reports/year $300 point vs $100 Suite still cheaper but prefer pay-as-you-go for cash flow), only need one tool (Signal only no Scan/Solutions, simpler mental model don’t want manage credits), testing first time (buy 1 Signal Essential $25 review results upgrade if valuable, minimize risk though both have 7-day refund)
• ROI comparison and workflow efficiency value: agency example 10 clients 2 Signal Pro + 1 Scan Pro each = $1,500 point solutions vs $500 Suite (5 bundles 30 credits) = $1,000 saved 67% discount = 3× ROI + unified client dashboard worth $2,000-3,000/year time saved, SMB example monthly Signal + quarterly Scan + 2 Solutions/year = $900 point vs $300 Suite (3 bundles 18 credits) = $600 saved 67% discount = 3× ROI, time savings from unified platform (multi-vendor 60 min/month = 12 hours/year login+export+compile vs Suite 9 min/month = 1.8 hours/year = 10.2 hours saved × $50/hour = $510 value), reduced support overhead (single contact hi@surmado.com vs 3+ vendors email/chat/call = 3-5 hours/year saved worth $150-250/year)

Savings: $50 per bundle (17% discount) + workflow efficiency (1 vendor vs 3+)

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Pricing Comparison

Complete Visibility Suite ($100)

6 credits, use flexibly on app.surmado.com:

• All 6 credits on Signal Pro (3 reports)
• All 6 credits on Scan Pro (3 reports)
• All 6 credits on Solutions (6 reports)
• Or mix: 2 Signal Pro + 2 Scan Pro + 2 Solutions
• Or mix: 3 Signal Essential + 3 Scan Essential (12 reports total)

Flexibility: Credits never expire, use on any product/tier

Per-credit cost: $16.67 ($100 ÷ 6 credits)

Value:

• 6× Signal Pro = $300 value
• 6× Scan Pro = $300 value
• 6× Solutions = $300 value
• Or: 2 + 2 + 2 mix = $200 value

Minimum value: $200 (using most expensive mix), maximum value: $300 (all Pro reports)

Savings: $100-200 (33-50% discount vs separate purchases)

Learn more: Complete Visibility Suite

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Point Solutions (Pay-Per-Use)

Signal:

• Essential: $25 (7 AI platforms, core metrics)
• Pro: $50 (7 AI platforms, strategic recommendations, PowerPoint)

Scan:

• Essential: $25 (30 pages, 9 browsers)
• Pro: $50 (100 pages, content gaps, 3 competitor benchmarking)

Solutions:

• $50 flat (6-AI adversarial debate)

Per-report cost:

• Essential: $25
• Pro: $50
• Solutions: $50

Flexibility: Pay only for what you use, no bundling

When it costs more:

• 6 reports: $150-300 (vs $100 bundle)
• Mixed usage: $200+ (vs $100 bundle)

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Multi-Vendor Approach

If using separate tools instead of Surmado:

AI visibility (Signal alternative):

• Gumshoe: $49/report
• Manual testing: $400-600 (your time, 8 hours)

Website audit (Scan alternative):

• Lighthouse: Free (but Chrome-only, manual)
• BrowserStack: $39/month (cross-browser)
• Manual audit: $600-900 (your time, 12 hours)

Strategy (Solutions alternative):

• Junior consultant: $5,000-15,000
• Manual analysis: $700-1,000 (your time, 14 hours)

Total multi-vendor cost (for 1 round of testing):

• AI visibility: $49 (Gumshoe)
• Website audit: $39 (BrowserStack) + manual time
• Strategy: $50 (if doing manually with AI tools like ChatGPT Plus)
• Minimum: $138 + manual time
• With consultants: $5,000+

Complete Visibility Suite: $100 for all three (Signal + Scan + Solutions)

Savings: $38+ vs multi-vendor (and 20-40 hours of manual work)

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Credit Flexibility Scenarios

Scenario 1: Balanced Testing (2-2-2 Mix)

Use case: Monthly testing across all three products

Credit allocation:

• 2 credits → 2× Signal Pro ($50 each)
• 2 credits → 2× Scan Pro ($50 each)
• 2 credits → 2× Solutions ($50 each)

Total value: $300 (6 reports)

Cost: $100

Savings: $200 (67% discount)

Per-report cost: $16.67

When to use: Comprehensive monthly monitoring (AI visibility + website health + strategic decisions)

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Scenario 2: AI Visibility Focus (6 Signal)

Use case: Agency tracking 3 clients monthly (2 clients/batch)

Credit allocation:

• 6 credits → 6× Signal Pro ($50 each)

Total value: $300

Cost: $100

Savings: $200 (67% discount)

Per-report cost: $16.67 (vs $50 standalone)

When to use: AI visibility is top priority, website already optimized, no strategic decisions this month

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Scenario 3: Website Audit Focus (6 Scan)

Use case: Pre-launch audit for 3 client sites (2 runs each: staging + production)

Credit allocation:

• 6 credits → 6× Scan Pro ($50 each)

Total value: $300

Cost: $100

Savings: $200 (67% discount)

Per-report cost: $16.67 (vs $50 standalone)

When to use: Website testing heavy month (multiple clients launching), AI visibility already tracked

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Scenario 4: High-Volume Solutions (6 Solutions)

Use case: Strategic planning month (multiple decisions to analyze)

Credit allocation:

• 6 credits → 6× Solutions ($50 each)

Total value: $300

Cost: $100

Savings: $200 (67% discount)

Per-report cost: $16.67 (vs $50 standalone)

When to use: Strategic planning quarter (budget allocation, vendor selection, roadmap decisions)

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Scenario 5: Essential Tier Mix (Double Reports)

Use case: Small business testing on budget

Credit allocation:

• 6 credits → 6× Signal Essential ($25 each) = 12 reports total

Total value: $150 (using Essential tier pricing: 2 credits = 1 Essential report equivalent)

Cost: $100

Savings: $50 (33% discount)

Per-report cost: $8.33

When to use: Budget-conscious, need high volume, Essential tier sufficient

Note: On app.surmado.com, credits are fractional (1 credit = $16.67 value, apply to any tier)

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Workflow Integration Benefits

Single Vendor Advantage

Complete Visibility Suite (Surmado only):

• 1 login
• 1 dashboard (app.surmado.com)
• 1 Intelligence Token API
• 1 support contact (hi@surmado.com)
• 1 billing invoice
• Unified credit system (flexible allocation)

Multi-vendor approach:

• 3+ logins (Gumshoe, BrowserStack, consultant portal)
• 3+ dashboards
• 3+ APIs (if available)
• 3+ support contacts
• 3+ billing invoices
• No credit flexibility (pay per vendor)

Time saved: 2-4 hours/month (fewer logins, simpler tracking, unified reporting)

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Intelligence Token Cross-Product Usage

Unified API access:

• Signal token: SIG-2025-11-A1B2C
• Scan token: SCAN-2025-11-D4E5F
• Solutions token: SOLUTIONS-2025-11-G6H7J

All use same API: https://api.surmado.com/intelligence/{TOKEN}

Cross-product workflows:

Example 1: Solutions uses Signal data

1. Run Signal → get token SIG-2025-11-A1B2C
2. Run Solutions → paste Signal token
3. Solutions analyzes Signal metrics (Presence Rate: 28%, Ghost Influence: 68%)
4. Recommendations contextualized: “Fix Ghost Influence first (higher ROI than general visibility)”

Example 2: Zapier automation

• Single Zap: Watch Gmail for any Surmado report (Signal/Scan/Solutions)
• Extract token (pattern works for all three: \w+-\d{4}-\d{2}-[A-Z0-9]{5})
• Fetch JSON from same API endpoint
• Add to unified Google Sheets dashboard

Multi-vendor limitation: Each vendor has different API (if available), requires separate workflows

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Unified Reporting

Complete Visibility Suite dashboard:

• View all reports (Signal, Scan, Solutions) in one place
• Compare trends across products (Presence Rate improving, website performance declining?)
• Drill down by client (agency view: Client A has 3 Signal, 2 Scan, 1 Solutions)
• Export unified CSV (all reports, all metrics)

Multi-vendor approach:

• Gumshoe dashboard (AI visibility only)
• BrowserStack dashboard (website testing only)
• Consultant emails (strategy recommendations only)
• Manual compilation required (build your own spreadsheet)

Time saved: 3-5 hours/month (no manual data aggregation)

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When to Choose Complete Visibility Suite

Scenario 1: Regular Testing (2+ Reports/Month)

If testing:

• Signal: Monthly (12/year)
• Scan: Quarterly (4/year)
• Solutions: As needed (4-6/year)
• Total: 20-22 reports/year

Point solutions cost:

• Signal: 12 × $50 = $600
• Scan: 4 × $50 = $200
• Solutions: 5 × $50 = $250
• Total: $1,050/year

Complete Visibility Suite:

• 4× bundles/year ($100 each) = $400
• 6 credits/bundle × 4 = 24 credits
• Use 20-22 credits, bank 2-4 for future
• Total: $400/year

Savings: $650/year (62% discount)

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Scenario 2: Agency with Multiple Clients

If managing:

• 5 clients × 2 Signal Pro/year = 10 Signal Pro
• 5 clients × 1 Scan Pro/year = 5 Scan Pro
• 3 strategic decisions/year = 3 Solutions
• Total: 18 reports/year, $900 value

Complete Visibility Suite:

• 3× bundles/year = $300
• 6 credits/bundle × 3 = 18 credits
• Perfect fit (use all credits)

Savings: $600/year (67% discount)

Plus: Unified client reporting (all clients in one dashboard)

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Scenario 3: Flexible Usage (Don’t Know Exact Needs)

If uncertain:

• Some months need 3 Signal, 0 Scan, 0 Solutions
• Other months need 0 Signal, 2 Scan, 1 Solutions
• Annual usage: 15-20 reports (mixed types)

Point solutions: Pay per report (varies month to month, $375-1,000/year)

Complete Visibility Suite:

• 3× bundles/year = $300
• Use credits flexibly (some months heavy Signal, other months heavy Scan)
• No waste (credits never expire)

Advantage: Flexibility + predictable cost ($100/bundle regardless of product mix)

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Scenario 4: Team Collaboration

If multiple team members use Surmado:

• Marketing: Runs Signal monthly
• Dev team: Runs Scan before launches
• Leadership: Runs Solutions for strategic decisions

Point solutions: Each team pays separately (fragmented budget)

Complete Visibility Suite:

• Shared credit pool (6 credits/month)
• Marketing uses 2, Dev uses 2, Leadership uses 2
• Unified billing (finance approves $100/month, teams allocate credits)

Advantage: Simplified budgeting, cross-team visibility

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When to Choose Point Solutions

Scenario 1: Occasional Use (1 Report/Quarter)

If testing:

• Signal: Once per quarter (4/year)
• Scan: Once per year
• Solutions: Once per year
• Total: 6 reports/year

Point solutions cost:

• 4 Signal Pro ($50 each) = $200
• 1 Scan Pro ($50) = $50
• 1 Solutions ($50) = $50
• Total: $300/year

Complete Visibility Suite:

• 1× bundle = $100 (6 credits)
• Use all 6 credits across 6 reports
• Total: $100/year

Winner: Suite still cheaper ($100 vs $300), but point solutions viable if prefer pay-as-you-go

Choose point solutions if: You value paying only when needed (cash flow constraints)

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Scenario 2: Only Need One Tool

If using:

• Signal only (AI visibility focus)
• No need for Scan (website already optimized)
• No need for Solutions (no strategic decisions)
• Total: 12 Signal Pro/year

Point solutions cost: 12 × $50 = $600/year

Complete Visibility Suite:

• 2× bundles = $200 (12 credits)
• All credits on Signal Pro
• Total: $200/year

Winner: Suite still cheaper ($200 vs $600), but single-product focus = simpler mental model

Choose point solutions if: You want simplicity (don’t want to manage credits, just “buy Signal”)

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Scenario 3: Testing Surmado First Time

If evaluating:

• Never used Surmado before
• Want to test Signal to see if it’s useful
• Not ready to commit to bundle

Point solutions approach:

• Buy 1 Signal Essential ($25)
• Review results
• If valuable, buy more or upgrade to Suite

Complete Visibility Suite risk:

• $100 upfront (if first report not useful, wasted $83.33 in credits)

Choose point solutions if: First-time user, want to minimize risk

Note: Both have 7-day refund, so risk is minimal either way

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ROI Comparison

For Agencies

Scenario: 10 clients, 2 Signal Pro + 1 Scan Pro per client/year

Point solutions:

• 10 clients × 2 Signal Pro × $50 = $1,000
• 10 clients × 1 Scan Pro × $50 = $500
• Total: $1,500/year

Complete Visibility Suite:

• 30 reports needed (20 Signal + 10 Scan)
• 30 credits = 5 bundles ($100 each)
• Total: $500/year

Savings: $1,000/year (67% discount)

ROI: 3× return

Plus: Unified client dashboard, workflow efficiency (worth $2,000-3,000/year in time saved)

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For SMBs

Scenario: Monthly Signal, quarterly Scan, 2 Solutions/year

Point solutions:

• 12 Signal Pro × $50 = $600
• 4 Scan Pro × $50 = $200
• 2 Solutions × $50 = $100
• Total: $900/year

Complete Visibility Suite:

• 18 reports needed (12 Signal + 4 Scan + 2 Solutions)
• 18 credits = 3 bundles ($100 each)
• Total: $300/year

Savings: $600/year (67% discount)

ROI: 3× return

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Workflow Efficiency Value

Time Savings from Unified Platform

Multi-vendor workflow (per month):

• Login to Gumshoe (5 min)
• Login to BrowserStack (5 min)
• Login to consultant portal (5 min)
• Export data from each (15 min)
• Compile into spreadsheet (30 min)
• Total: 60 min/month = 12 hours/year

Complete Visibility Suite workflow:

• Login to app.surmado.com (2 min)
• View all reports in unified dashboard (5 min)
• Export unified CSV if needed (2 min)
• Total: 9 min/month = 1.8 hours/year

Time saved: 10.2 hours/year

Value (if time = $50/hour): $510/year

ROI from efficiency alone: $510 saved time + $200 bulk discount = $710 total value from $100 bundle

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Reduced Support Overhead

Multi-vendor support:

• Gumshoe support: Email support@gumshoe.ai, wait 1-2 days
• BrowserStack support: Live chat, but different tool/language
• Consultant: Email, schedule call, wait for response
• Total support contacts: 3+ vendors

Complete Visibility Suite:

• Single support: hi@surmado.com
• Unified help docs (help.surmado.com)
• All products covered by same support team
• Total support contacts: 1 vendor

Time saved: 3-5 hours/year (faster resolution, no vendor finger-pointing)

Value: $150-250/year

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Feature Comparison

Feature	Complete Suite	Point Solutions	Multi-Vendor
Per-report cost	$16.67 (averaged)	$25 or $50	$50-150+
Credit flexibility	Yes (allocate across products)	No	No
Credits expire?	Never	N/A (pay-per-use)	N/A
Unified dashboard	Yes	Per product	No
Single API	Yes	Per product	No
Cross-product workflows	Yes (Solutions uses Signal/Scan tokens)	Limited	No
Unified billing	Yes (1 invoice)	Per product	No (3+ invoices)
Support	Single contact	Per product	3+ vendors
Discount	17-67%	None	None
Setup time	10 min (1 account)	30 min (3 purchases)	2+ hours (3+ accounts)
Learning curve	Low (unified UX)	Medium	High (3+ tools)

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Common Questions

Do credits expire?

No. Complete Visibility Suite credits never expire. Buy $100 bundle today, use credits over 6-12 months.

Can I share credits with team members?

Yes (within same account). Marketing uses 2 credits for Signal, Dev uses 2 for Scan, Leadership uses 2 for Solutions. All from same $100 bundle.

Can I upgrade from point solutions to Suite later?

Yes. If you’ve been buying Signal/Scan/Solutions separately and want to switch to Suite, just purchase bundle. No migration needed (same account, same Intelligence Tokens).

Can I downgrade from Suite to point solutions?

Yes. Use remaining credits, then switch to pay-per-use. No penalty.

What if I don’t use all 6 credits in a month?

No problem. Credits never expire. Use them next month, or 6 months later. Flexibility is the advantage.

Can I buy multiple bundles?

Yes. Buy 2× bundles ($200) for 12 credits, or 10× bundles ($1,000) for 60 credits (agency unlimited equivalent). Volume discounts via Agency Bulk Pricing.

Is there a bigger bundle (12 credits, 24 credits)?

Not yet. Current offering: 6 credits for $100. For higher volume, see Agency Bulk Pricing ($1,000/month unlimited).

Can I use Suite credits on Essential tier?

Yes. Credits apply to any tier (Essential or Pro). 1 credit ≈ $16.67 value. Signal Essential ($25) uses about 1.5 credits, Signal Pro ($50) uses 3 credits. Flexible allocation on app.surmado.com.

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Final Recommendation

For 90% of users: Choose Complete Visibility Suite ($100, 6 credits)

• 17-67% discount vs point solutions
• Unified workflow (single dashboard, API, support)
• Credit flexibility (allocate across Signal, Scan, Solutions)
• No expiration (use credits over months)

Upgrade to point solutions if:

• First-time user (want to test $25 Signal Essential before committing to $100 bundle)
• Extremely occasional use (1 report/year, prefer pay-as-you-go)
• Only use one product (never need Scan or Solutions, just Signal)

Upgrade to Agency Unlimited ($1,000/month) if:

• 10+ clients
• 20+ reports/month
• Need white-label reporting
• Value unlimited usage

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Ready to start? Get Complete Visibility Suite ($100) for 6 flexible credits. Use on Signal Pro (3 reports), Scan Pro (3 reports), Solutions (6 reports), or any mix. Credits never expire. 7-day money-back guarantee.